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5 cases found
 
Ref No. Title Author(s)
07/332C Shanghai Tang: The First Global Chinese Luxury Brand?

Product Type: Case

Functional Area: Marketing
Pub. Year: 2006

When he created Shanghai Tang in 1994, Hong Kong businessman David Tang intended to launch China's first bona-fide luxury brand. In the first few years, Tang's flamboyant, cross-cultural style and tie...

Bennett Yim
Monica Park
07/326C EDB and Friends: Reviving a Mature Brand through Interactive Online Marketing

Product Type: Case

Functional Area: Marketing
Pub. Year: 2006

In Hong Kong in 2001, a leading eye drop brand's position was threatened. Although it was a top selling brand (from here on referred to as EDB), overall eye drop usage was declining and the entire cat...

Kineta Hung
Monica Park
07/325C Organisational Transformation: Agency for Volunteer Service

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2006

Founded in 1970, the Agency for Volunteer Service (AVS) was a non-governmental organisation in Hong Kong with the mission of facilitating volunteerism and managing education, health and welfare servic...

Gilbert Wong
Joseph Chan
Monica Park
Shirley Chan
05/273C Creative Advertising: Sunday Communications Limited

Product Type: Case

Functional Area: Marketing
Pub. Year: 2005

Mobile network operator Sunday Communications Limited (ˇ§Sundayˇ¨) burst onto the scene in 1997 with an innovative approach to branding and promotion. Its series of ˇ§feels like Sundayˇ¨ television commer...

Kineta Hung
Monica Park
05/266C Duty of Care: Susan Field v Barber Asia

Product Type: Case

Functional Area: Finance & Investments
Pub. Year: 2005

In 2003 Susan Field, a British citizen living and working in Hong Kong, won her case against Barber Asia Ltd, a private financial advisory firm. Ms. Field filed a complaint against Barber Asia claimin...

P.S.Tso
Monica Park