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4 cases found
 
Ref No. Title Author(s)
05/251C Whirlpool's Roadmap in China: 2004 (MNC)

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2005

Detailing Whirlpool's initial years in China, the case illustrates the problems that a global industry leader can face while entering a new, developing market like China. While it is relatively easy t...

Pan Yigang
Kavita Sethi
Leyu Yang, Thomas
05/211C Shanshan Enterprise--Reform Pioneer of China's Garment Industry

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2005

Since 1989, as the first enterprise to launch TV commercials for garment in Mainland China, Shanshan had caught the public's attention and had since stayed under the spotlight. Such kind of attention ...

Pan Yigang
Zhou Zemin
05/219C



Louis Vuitton Moët Hennessy: Expanding Brand Dominance in Asia (MNC)

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2005

This case explores the predicament Louis Vuitton Moët Hennessy (LVMH) faced with respect to brand management when expanding its operations in China. In 2004, Asia accounted for about 40% of the sales ...

Pan Yigang
Marissa McCauley
05/212C Lenovo: Countering the Dell Challenge

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2005

Since its inception in 1984, Lenovo Group Limited had grown from a company engaged primarily in the distribution of imported computers to being the largest IT Corporation in the People's Republic of C...

Pan Yigang
Kavita Sethi