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05/211C Shanshan Enterprise--Reform Pioneer of China's Garment Industry

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2005

Since 1989, as the first enterprise to launch TV commercials for garment in Mainland China, Shanshan had caught the public's attention and had since stayed under the spotlight. Such kind of attention ...

Pan Yigang
Zhou Zemin