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6 cases found
 
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09/421C Sowers Action (a): The First Ten Yards

Product Type: Case

Functional Area: Social Enterprises & Ethics, Strategy & General Management
Pub. Year: 2009

Sowers Action was founded in September 1992 as a non-religious, non-political and not-for-profit charity. Its principal objective was to improve the level of education in remote areas of China by subs...

Gilbert Wong
Po Chung
Iris Wang
07/348C

Dell: Selling Directly, Globally (2007)

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2007

On 31 January 2007, Dell Inc. announced the return of Michael Dell, its founder, to the position of CEO, replacing Kevin Rollins in providing day-to-day leadership to the troubled PC maker. The radica...

Ali Farhoomand
Iris Wang
Pauline Ng
07/317C

Wumart Stores: China's Response to Wal-Mart

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2007

Wumart Stores (Wumart) is an indigenous Chinese, privately owned retail chain operation founded by a private entrepreneur in 1994. The decade after its inception sees the company grow from a small, su...

Ali Farhoomand
Zhigang Tao
Iris Wang
06/297C

Wal-Mart Stores: "Everyday Low Prices" in China

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2006

Although Wal-Mart, the world's largest company by revenue, was into its ninth year of operations in China, its stores were still losing money. It created a miracle in the US retail industry by revolut...

Ali Farhoomand
Iris Wang
05/223C



Shanghai Volkswagen: Time for a Radical Shift of Gears (MNC)

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2005

At the dawn of the 20th anniversary of its involvement in China¡¦s passenger-car industry, Shanghai Volkswagen (SVW) found itself caught in changed external and internal environments, with factors crit...

Ali Farhoomand
Zhigang Tao
Iris Wang
Lu yi
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