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2 cases found
 
Ref No. Title Author(s)
CSVS/107C Seiko Watch Corporation: Moving Upmarket

Product Type: Case, DVD

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2007

Founded in 1881, Seiko gained prominence for introducing the world's first quartz watch in 1969 and is often associated with the "quartz revolution" of the 1970s that threatened to destroy the Swiss w...

Ali Farhoomand
Thomas M. Hout
Amir Hoosain
Mary Ho
03/183C

OneCard: Building a Savings and Benefits Platform

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2004

The OneCard case gives an account of how an entrepreneur was able to seize an opportunity to start a new business and to manage a low-cost, but effective sales operation. Khalid Gibran exhibited the h...

Thomas M. Hout
Amir Hoosain