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04/193C Dream International Ltd.: Creating the World's Largest Manufacturer of Plush Toys

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2004

On 8 June, 2003, Dream International signed a contract with Warner Bros. to manufacture licensed beanbags and plush stuffed toys using famous branded characters. The contract allowed Dream Internation...

Simon Tam
Monica Wong
03/184C Fat Angelo's Restaurant: Entrepreneurial Growth

Product Type: Case

Functional Area: Economics & Business Policy, Strategy & General Management
Pub. Year: 2003

Launched in 1998, Fat Angelo's Restaurant was the brainchild of three entrepreneurs who seized an opportunity to bring "family-style" Italian restaurants to Hong Kong. By the end of 2002, Fat Angelo's...

Simon Tam
Monica Wong
03/155C Sun Toys Motor: How to Put a Start-up on Track

Product Type: Case

Functional Area: Economics & Business Policy, Human Resource Management, Strategy & General Management
Pub. Year: 2004

In 1983, Simon Shi Kai-Biu, a 28-year-old Hong Kong entrepreneur, started a toy motor manufacturing firm called Sun Toys Motor Ltd. He had some experience in managing motor factories and small start-u...

Simon Tam
Vincent Mak