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Banyan Tree Hotels & Resorts: Gauging Investors' Views on Corporate Social Responsibility

Product Type: Case

Functional Area: Finance & Investments, Human Resource Management, Marketing
Pub. Year: 2003

In January 2003 Mr. Ho Kwok Ping, the co-founder and Chairman of Singapore-based Banyan Tree Hotels & Resorts, debated whether or not to take his privately held company public. The company developed a...

Eliza Tse
Kay Ross
Pauline Ng