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04/193C Dream International Ltd.: Creating the World's Largest Manufacturer of Plush Toys

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2004

On 8 June, 2003, Dream International signed a contract with Warner Bros. to manufacture licensed beanbags and plush stuffed toys using famous branded characters. The contract allowed Dream Internation...

Simon Tam
Monica Wong
04/192C Hayco Manufacturing Ltd.: Staff Welfare at the Shenzhen Factory

Product Type: Case

Functional Area: Human Resource Management
Pub. Year: 2004

As one of the world's leading manufacturers of houseware products and cleaning products, Hayco produced over five million brushes a month in its Shenzhen plant in 2003. When setting up its new factory...

Gilbert Wong
Monica Wong
04/191C TrademarkLogo.com: Transforming Legal Services on the Internet

Product Type: Case

Functional Area: Management of Information Systems
Pub. Year: 2004

In 2000, Robert Wang, senior partner of the Hong Kong law firm Robert W.H. Wang & Co., spearheaded the establishment of TrademarkLogo.com (TML). He believed that legal services, like other businesses,...

Ali Farhoomand
Monica Wong
03/174C Toyland Rubber Manufacturing: Building a New Factory in Shanghai

Product Type: Case

Functional Area: Economics & Business Policy, Strategy & General Management
Pub. Year: 2003

Hong Kong-based Toyland Rubber Manufacturing produced high quality rubber rollers for machinery used in the paper mills, textile dyeing, and printing factories. In the mid-1990s as factories migrated ...

Ali Farhoomand
Monica Wong
03/169C Fenix: Diversified Niche Marketing in the Lifestyle Business

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2003

Fenix Group's business spans from mass market garments to high-end Italian apparel. The diversity of their business stems from management's multi-niche marketing strategy. Readers of this case will be...

Bennett Yim
Monica Wong
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