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03/156C Rediscovering Market Niches in a Traditional Industry

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2003

For centuries Jingdezhen (the "Porcelain Metropolis" of China) produced and exported the finest porcelain treasures in the world. By the late 20th century, however, the city was in danger of losing it...

David Tse
Mary Ho