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| 03/156C
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Rediscovering Market Niches in a Traditional Industry
Product Type:
Case
Functional Area:
Marketing, Strategy & General Management
Pub. Year: 2003
For centuries Jingdezhen (the "Porcelain Metropolis" of China) produced and exported the finest porcelain treasures in the world. By the late 20th century, however, the city was in danger of losing it...
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David Tse
Mary Ho |
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