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7 cases found
 
Ref No. Title Author(s)
08/400C FAW Group Corporation: Launching the First Chinese-Made Car in Hong Kong

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2008

In 1953, shortly after the People's Republic of China was formed, FAW Group Corporation ("FAW") was founded with the goal of creating a modern automotive industry for China. "The pioneer of China's au...

Simon Lam
Isabella Chan
06/303C Rhine Garden Holdings Company Limited: The Next Strategic Move

Product Type: Case

Functional Area: Production & Operations Management, Strategy & General Management
Pub. Year: 2006

Started in 1992 by Tommy Fung and his two friends, Rhine Garden Holding Company Limited owned two Western restaurant chains in Hong Kong: Rhine Garden and Café Lagoon. Through the years, Fung, as mana...

Simon Lam
Amy Tang
05/265C C. K. Yeung Worldwide Limited: Management as Art, Science and Philosophy

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2005

Founded in 1974, C. K. Yeung Worldwide Limited became one of the largest metal traders in Hong Kong in the 1980s. This case looks at how the beliefs of its Chief Executive Officer, Mr. Joseph Yeung, i...

Simon Lam
Shirley Chan
03/171C Go2xpert Limited: Finding the Right China Strategy

Product Type: Case

Functional Area: Economics & Business Policy, Marketing, Strategy & General Management
Pub. Year: 2003

In January 2000 when the internet boom swept through Hong Kong, Nelson Siu and a few friends started a recruitment website called Go2xpert. After the internet bubble burst, Siu and his colleagues were...

Simon Lam
Vincent Mak
04/189C Manfield Coatings Co. Ltd.: Quality Management as the Winning Formula

Product Type: Case

Functional Area: Human Resource Management
Pub. Year: 2004

Founded by Mr. Yuen Shu-Wah in 1982, Manfield Coatings Company Limited (Manfield) was a niche player producing customised industrial coatings for various industrial products. A quality management syst...

Simon Lam
Andrew Lee
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