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3 cases found
 
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00/89C Sunday Communications Ltd: A Marketing Strategy for the Wireless Future

Product Type: Case

Functional Area: Marketing
Pub. Year: 2001

SUNDAY Communications was one of six mobile phone service providers facing fierce competition in a small market of 6.7 million population in Hong Kong. The Company had pursued an aggressive marketing ...

Velma Lee
Elsie Choi
Michelle Ng
Pauline Ng
00/86C EUROCAP Bank: Bonuses Driving Performance or Driving Discontent

Product Type: Case

Functional Area: Human Resource Management
Pub. Year: 2001

By March 2000's first quarter evaluation, it was evident that EUROCAP Equities Japan had performed beyond expectations. Its primary year 2000 objective was to become the top-choice broker for its clie...

Gilbert Wong
Heather McGregor
Michelle Ng
Pauline Ng
Shamza Khan
01/107C Extending an Electronic Trade Network to Sustain Competitive Advantage

Product Type: Case

Functional Area: Economics & Business Policy, Management of Information Systems, Marketing, Strategy & General Management
Pub. Year: 2001

Discusses Tradelink's strategy for extending its electronic trade network to neighboring countries. Focuses on building alliance strategy, identifying the value added that can be generated through int...

Ali Farhoomand
Michelle Ng
Pauline Ng