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2 cases found
 
Ref No. Title Author(s)
00/99C iTV: Marketing Interactive Services

Product Type: Case

Functional Area: Management of Information Systems, Marketing
Pub. Year: 2000

The former Cable & Wireless Hongkong Telecom (HKT) lanuched the world's first commercial interactive television (iTV) service with a fanfare in March 1998. Nevertheless, its performance in the first t...

Ali Farhoomand
Eva Chang
01/101C EnterpriseAsia.com: Investing in High-technology Businesses in Asia Pacific

Product Type: Case

Functional Area: Finance & Investments, Management of Information Systems
Pub. Year: 2001

enterpriseAsia.com is a venture capital company investing in start-up and early-stage Internet related and Information Technology (IT) companies. This case presents the challenges faced by enterpriseA...

Simpson Poon
Eva Chang
Marissa McCauley