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00/89C Sunday Communications Ltd: A Marketing Strategy for the Wireless Future

Product Type: Case

Functional Area: Marketing
Pub. Year: 2001

SUNDAY Communications was one of six mobile phone service providers facing fierce competition in a small market of 6.7 million population in Hong Kong. The Company had pursued an aggressive marketing ...

Velma Lee
Elsie Choi
Michelle Ng
Pauline Ng
00/87C Computer and Technologies: Managing High Growth

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2001

This case presents a company that had emerged as one of Hong Kong's biggest technology providers in 2000. Computer and Technologies Holdings Limited (C&T) (www.ctil.com) transformed from a systems int...

Ali Farhoomand
Elsie Choi
Marissa McCauley