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25 cases found
 
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09/458C Hong Kong Dragon Airlines Limited (B): Lease vs. Buy Decision

Product Type: Case

Functional Area: Finance & Investments
Pub. Year: 2010

In order to protect its operation from 2007 onwards, Dragonair needed to replace a spare engine that was deemed beyond economic repair back in late 2002. Three options were available to address this n...

Ko Wang
Su Han Chan
Andrew Lee
09/457C Hong Kong Dragon Airlines Limited (A): Determining the Cost of Capital

Product Type: Case

Functional Area: Finance & Investments
Pub. Year: 2010

In early 2006, a taskforce at the Hong Kong Dragon Airlines ("Dragonair") was formed to evaluate alternative ways to replace a spare engine. The potential options were to either purchase the engine ou...

Ko Wang
Su Han Chan
Andrew Lee
08/394C Oasis Hong Kong Airlines: The First Long-Haul, Low-Cost Carrier in Asia

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2008

Founded by Priscilla and Raymond Lee and headed by chief executive officer Stephen Miller, Oasis Hong Kong Airlines was perhaps the world's first long-haul, low-cost carrier. The airline received appr...

Venkat Subramanian
Andrew Lee
Gary Chan
06/313C GOME Electrical Appliances Holding Limited: The "Tuangou" Challenge

Product Type: Case

Functional Area: Marketing
Pub. Year: 2006

GOME, founded by Wong Kwongyu, had grown from merely a 100-square-metre store in Beijing in 1987 to being the industry leader in electrical and home appliances retail in China with 259 traditional sto...

Benjamin Yen
Andrew Lee
06/277C Jewellworld.com: A Jewellery Industry B2B Portal

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2006

Jewellworld.com was established in April 2000 to take advantage of the business opportunity presented by the Internet. Participating in Jewellworld.com's B2B platform was like participating in a virtu...

Bennett Yim
Andrew Lee
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