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23 cases found
 
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04/197C The Shanghai Property Market and Hong Kong Developers

Product Type: Case

Functional Area: Economics & Business Policy, Strategy & General Management
Pub. Year: 2004

Once considered Asia's most important economic city, Shanghai had by 2003 re-emerged as a vibrant and vital metropolis. It had become the leading centre for commerce, finance and transportation in the...

Michael J. Enright
Vincent Mak
03/171C Go2xpert Limited: Finding the Right China Strategy

Product Type: Case

Functional Area: Economics & Business Policy, Marketing, Strategy & General Management
Pub. Year: 2003

In January 2000 when the internet boom swept through Hong Kong, Nelson Siu and a few friends started a recruitment website called Go2xpert. After the internet bubble burst, Siu and his colleagues were...

Simon Lam
Vincent Mak
03/165C Lung Cheong International: How to Survive in a Changing Business Landscape

Product Type: Case

Functional Area: Economics & Business Policy, Strategy & General Management
Pub. Year: 2003

Lung Cheong International Holding Limited was founded in 1979 as an original equipment manufacturer (OEM) of toys in Hong Kong. As the Mainland Chinese economy took off in the 1980s and 1990s, China b...

Bennett Yim
Vincent Mak
03/187C Old Company, Modern Marketing Strategy: Lessons from Lee Kum Kee

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2003

Lee Kum Kee, one of Hong Kong's best known brands, was founded by Lee Kam Sheung in 1888 as a small oyster-sauce manufacturer in Guangdong Province, China. By early 2003, Lee Kum Kee distributed over ...

Bennett Yim
Vincent Mak
03/186C Mainland China's Travel Liberalisation and Hong Kong's SMEs in late 2003

Product Type: Case

Functional Area: Economics & Business Policy
Pub. Year: 2003

From March to May 2003, Hong Kong's tourism industry underwent a serious downturn upon the outbreak of the Severe Acute Respiratory Syndrome (SARS) in the territory, which caused 1,755 cases in Hong K...

Michael J. Enright
Vincent Mak
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