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02/151C Henleys' Distribution Channels for Domestic Appliances in China¡¦s Transitioning Economy

Product Type: Case

Functional Area: Human Resource Management, Marketing
Pub. Year: 2002

Henleys, one of the largest electronics companies in the world, started to import domestic appliances and personal care (DAP) products into the Chinese market in 1990. Soon after, Henleys established ...

Don Lee