CABC Homepage
New Customer | Sign In
List of Popular Cases Newly Released Cases Faculty of Business and Economics Institutional Users Home Site Map
Advanced Search
 
1 case found
 
Ref No. Title Author(s)
00/89C Sunday Communications Ltd: A Marketing Strategy for the Wireless Future

Product Type: Case

Functional Area: Marketing
Pub. Year: 2001

SUNDAY Communications was one of six mobile phone service providers facing fierce competition in a small market of 6.7 million population in Hong Kong. The Company had pursued an aggressive marketing ...

Velma Lee
Elsie Choi
Michelle Ng
Pauline Ng