CABC Homepage
New Customer | Sign In
List of Popular Cases Newly Released Cases Faculty of Business and Economics Institutional Users Home Site Map
Advanced Search
 
3 cases found
 
Ref No. Title Author(s)
99/33C Shangri-La Hotels and Resorts - Achieving Service Leadership

Product Type: Case

Functional Area: Human Resource Management, Strategy & General Management
Pub. Year: 2000

Shangri-La Hotels and Resorts (SLA) owns and manages the largest deluxe hotel chain in Asia. The hotel chain expanded rapidly in the 1980s. In 1993, the Managing Director recognised that there was a n...

Gerard Tocquer
Eva Kwan
99/25C Cathay Pacific Airways: Service Straight from the Heart

Product Type: Case

Functional Area: Human Resource Management, Marketing
Pub. Year: 1999

In 1993, the cabin crew of Cathay Pacific Airways, Hong Kong's flag carrier, went on a large-scale strike, which damaged crew morale. Peter Buecking was appointed General Manager, Inflight Services in...

Gerard Tocquer
Eva Kwan
99/24C Smartex: An Electronic Cash System

Product Type: Case

Functional Area: Marketing
Pub. Year: 1999

Mercantile Bank of Australia, together with six other Australian banks, acquired a licence to issue Smartex, a smart card-based electronic cash system, in Australia. Australia had been a popular count...

Ali Farhoomand
Gerard Tocquer
Eva Kwan