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8 cases found
 
Ref No. Title Author(s)
12/518C WebOrganic: Creating a Blue Ocean for a Social Cause

Product Type: Case

Functional Area: Social Enterprises & Ethics, Strategy & General Management
Pub. Year: 2012

On a mission to give ˇ§hope, chance and choiceˇ¨ to underprivileged students, Erwin Huang started the social enterprise WebOrganic to sell quality computers and internet services to students at below-ma...

Julie Yu
Penny Lau
08/402C

Citibankˇ¦s e-Business Strategy for Global Corporate Banking (2008)

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2008

This case examines the challenges Citibank is facing in implementing e-business strategies. The focus is on how Citibank has developed an e-business strategy that fits with its corporate business stra...

Ali Farhoomand
Julie Yu
Minyi Huang
99/43C MD Motors

Product Type: Case

Functional Area: Human Resource Management, Marketing
Pub. Year: 1999

In late July 1998, Mr. Holger Gossmann, Managing Director of MD Motors, was both surprised and concerned. He had just learned that although Volkswagen AG had recently bought Rolls-Royce Motor Cars Lim...

Julie Yu
Maria Cascales
01/114C Grey Worldwide: Strategic Repositioning through CRM

Product Type: Case, VCD

Functional Area: Management of Information Systems, Marketing, Strategy & General Management
Pub. Year: 2001

This case discusses how Grey Worldwide Hong Kong and China (Grey WW-HK/China) is repositioning itself through defined e-marketing and CRM strategies for the Asian market. It examines how integral its ...

Ali Farhoomand
Julie Yu
Marissa McCauley
Shamza Khan
01/115C Coach U: Building a Soft Skill On-line Business in Asia

Product Type: Case

Functional Area: Management of Information Systems, Marketing
Pub. Year: 2002

Coach U is a virtual training firm offering "coaching" to individuals, teams and corporations through teleclasses conducted via conference calls. Coaching is a relatively new management style that emp...

Julie Yu
Marissa McCauley
Shamza Khan
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