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149 cases found
 
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10/472C Geox: Breathing Innovation into Shoes

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2010

On 28 July 2009, the board of directors of Geox approved the footwear and apparel company's half-year results, which showed consolidated sales of US$653 million. This was a remarkable achievement and...

Ali Farhoomand
Havovi Joshi
10/465C TCL: Seeking the Road to Product Innovation

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2010

Chinese home electronics manufacturer TCL has identified the need to internationalise. However, because the global home electronics industry is a rapidly changing industry and the key to success lies ...

Ali Farhoomand
Marcus Schuetz
Minyi Huang
09/404C Honda: Innovation The Chinese Way

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2010

Innovation is the key to success in the history of Honda Motor Group (Honda). In July 2007, Guangzhou Honda's Research and Development Co. Ltd. (GHRD) was established. It was the first multinational a...

Ali Farhoomand
Minyi Huang
Ricky Lai
09/419C

Disney: Losing Magic in the Middle Kingdom

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2010

Hong Kong Disneyland has been struggling with lower-than-expected attendance rates for almost three years since its opening. Factors such as small size, inconvenient location, lack of unique features,...

Ali Farhoomand
Penelope Chan
09/434C WM Wrigley JR.Company: Innovation in China¡¦s Confectionery Market

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2009

In October 2008, WM Wrigley Jr. Company ("Wrigley"), the world's largest gum-maker, completed a US$23 billion friendly takeover by Mars, a US-based, family-owned company and a global leader in confect...

Ali Farhoomand
Candise Pong-wa Wai
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