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149 cases found
 
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CSVS/112C Creativity in Design: Experimenting and Innovating at teamLab Japan

Product Type: Case

Functional Area: Management of Information Systems, Strategy & General Management
Pub. Year: 2015

In 2001, Toshiyuki Inoko founded the Japanese digital artist collaborative, teamLab, with an aim to achieve a balance between art, science, technology and creativity by creating original digital desig...

Ali Farhoomand
Havovi Joshi
15/553C GT Nexus: Leader in Cloud Computing Supply Chain Management

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2015

GT Nexus was incorporated in 2000 and in 2013 became a leader in cloud-based supply-chain management solutions. Born as a technology platform dedicated to the shipping industry and in particular to fa...

Ali Farhoomand
Davide Lentini
14/545C Orient Overseas Container Line (OOCL): Sailing Through Choppy Waters

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2014

OOCL is one of the world's largest integrated international container transportation, logistics and terminal companies, with a network covering Asia, Europe, North America and Australasia. The c...

Ali Farhoomand
Tim Summers
14/541C Microsoft: New Wine in an Old Bottle?

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2014

Within four weeks of becoming the new CEO of Microsoft, Satya Nadella lays out the major challenges that await him in the two letters he sends to everyone at Microsoft. He defines Microsoftˇ¦s battlefi...

Ali Farhoomand
W. H. Lo
13/530C Lenovo: Disruption of the PC Industry

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2013

In 2004 Lenovo announced the decision to buy IBMˇ¦s personal computer (ˇ§PCˇ¨) business. Most people thought the Chinese company would burn its cash and fail. Lenovo proved them wrong, and by 2010 showed...

Ali Farhoomand
W. H. Lo
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