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05/253C

HP at a Strategic Crossroad: 2005

Product Type: Case

Functional Area: Human Resource Management, Strategy & General Management
Pub. Year: 2005

The case examines the paradox of bringing in a charismatic leader to spearhead organisational change in a company renowned for its strong legacy and culture. On one hand, in the face of a rapidly chan...

Ali Farhoomand
Kavita Sethi
00/99C iTV: Marketing Interactive Services

Product Type: Case

Functional Area: Management of Information Systems, Marketing
Pub. Year: 2000

The former Cable & Wireless Hongkong Telecom (HKT) lanuched the world's first commercial interactive television (iTV) service with a fanfare in March 1998. Nevertheless, its performance in the first t...

Ali Farhoomand
Eva Chang
00/98C Cold Storage (Singapore): Establishing Trust among Online Consumers

Product Type: Case

Functional Area: Management of Information Systems
Pub. Year: 2000

Cold Storage, which operated a chain of 31 supermarkets located across the city-state of Singapore, was a well-established retail operation renowned for the quality of its fresh food. In June 1998, th...

Ali Farhoomand
Pauline Ng
00/91C iSteelAsia.com: A B2B Exchange

Product Type: Case

Functional Area: Management of Information Systems, Strategy & General Management
Pub. Year: 2000

Forging strategic alliances was a common method employed by operators of steel portals to expand their repertoire of services and to enhance the e-commerce capabilities of their sites. Those that aspi...

Ali Farhoomand
K. K. Tan
00/74C Tradecard: Building a Global Trading Electronic Payment System

Product Type: Case, VCD

Functional Area: Management of Information Systems
Pub. Year: 2000

In an attempt to provide an online payment mechanism for large-dollar cross-border transactions, TradeCard Inc. developed TradeCard - the world's first and only "credit card" for international trade. ...

Ali Farhoomand
Marissa McCauley
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