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149 cases found
 
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07/348C

Dell: Selling Directly, Globally (2007)

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2007

On 31 January 2007, Dell Inc. announced the return of Michael Dell, its founder, to the position of CEO, replacing Kevin Rollins in providing day-to-day leadership to the troubled PC maker. The radica...

Ali Farhoomand
Iris Wang
Pauline Ng
CSVS/108C Banyan Tree: Sustainability of a Brand During Rapid Global Expansion

Product Type: Case, DVD

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2008

Following a successful IPO in June 2006, Banyan Tree Holdings Limited planned to use parts of the proceeds to finance an ambitious expansion plan. At the core of this business development plan was an ...

Ali Farhoomand
Cathy Enz
Pauline Ng
07/317C

Wumart Stores: China's Response to Wal-Mart

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2007

Wumart Stores (Wumart) is an indigenous Chinese, privately owned retail chain operation founded by a private entrepreneur in 1994. The decade after its inception sees the company grow from a small, su...

Ali Farhoomand
Zhigang Tao
Iris Wang
CSVS/106C DAKSH and IBM: Business Process Transformation in India - PART 1. The Formative Years

Product Type: Case, DVD

Functional Area: Management of Information Systems, Production & Operations Management, Strategy & General Management
Pub. Year: 2007

An undisputed success story, Daksh eServices was one of the leading Business Process Outsourcing (BPO) service providers in India. Launched by a group of friends in 2000, it started by providing web-b...

Ali Farhoomand
Kavita Sethi
CSVS/107C Seiko Watch Corporation: Moving Upmarket

Product Type: Case, DVD

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2007

Founded in 1881, Seiko gained prominence for introducing the world's first quartz watch in 1969 and is often associated with the "quartz revolution" of the 1970s that threatened to destroy the Swiss w...

Ali Farhoomand
Thomas M. Hout
Amir Hoosain
Mary Ho
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