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149 cases found
 
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07/359RN Global Software Industry in 2007

Product Type: Research Note

Functional Area: Management of Information Systems
Pub. Year: 2007

This research note provides a snapshot of the global software industry as it undergoes a major transition in 2007. McKinsey,s annual survey shows that software,s share of the IT budget in 2007 is arou...

Ali Farhoomand
Minyi Huang
07/347C Haier: How to Turn a Chinese Household Name into a Global Brand

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2007

"We donˇ¦t need more production capability. What we need is a higher design level and a bigger sales network", said the CEO of Haier, China's largest white goods manufacturer and one of the world's fas...

Ali Farhoomand
Emily Ho
CSVS/110C WE Marketing Group: Building a Global Marketing and Communication Company in China

Product Type: Case, DVD

Functional Area: Strategy & General Management
Pub. Year: 2007

In 2005, a group of Hong Kong and mainland China-based executives from leading global advertising and marketing firms decided the Chinese advertising industry was ripe for a new model So in October th...

Ali Farhoomand
Kineta Hung
Grace Loo
07/355C Yue Yuen Industrial (Holdings) Ltd (B): Site Selection

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2007

Part B of the case on Yue Yuen Industrial (Holdings) Limited, the worldˇ¦s largest contract footwear manufacturer, explores the factors influencing the companyˇ¦s strategic decision-making about selecti...

Ali Farhoomand
Christine Chan
Alison Bate
07/353C Yue Yuen Industrial (Holdings) Ltd (A): Making 200 Million Pairs of Shoes a Year and Growing

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2007

The contract footwear manufacturing industry is a highly competitive labour-intensive industry. Hong Kong-listed Yue Yuen Industrial (Holdings) Limited is the world,s largest contract footwear manufac...

Ali Farhoomand
Christine Chan
Alison Bate
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