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16/584C IBM・s Strategic Choices in China: Compete and Cooperate?

Product Type: Case

Functional Area: Economics & Business Policy, Strategy & General Management
Pub. Year: 2017

IBM・s strategy in China was to go it alone. The company researched, produced, and distributed its own products. The Chinese government, however, viewed technology as a key factor for economic growth a...

Zhigang Tao
Erik Tollefson
16/583C Coca Cola・s Challenge in China: Healthy Growth

Product Type: Case

Functional Area: Economics & Business Policy, Strategy & General Management
Pub. Year: 2017

Coca-Cola was one of the first MNCs to enter post-reform China. The soft-drink manufacturer established robust market share on the back of a strong brand. Chinese consumer preferences, however, gradua...

Zhigang Tao
Erik Tollefson