CABC Homepage
New Customer | Sign In
List of Popular Cases Newly Released Cases Faculty of Business and Economics Institutional Users Home Site Map
Advanced Search
 
1 case found
 
Ref No. Title Author(s)
17/591C K-Pop: A Global Music Factory Fizzling Out

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2017

As shown with Psyˇ¦s hit song, ˇ§Gangnam Style,ˇ¨ K-Pop (Korean Pop) music has been successful recently, not only in Asia but also in many other countries. K-Popˇ¦s current success largely stems from its ...

Won-Yong Oh
Joohyung Lee
Michelle Jin