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17/591C K-Pop: A Global Music Factory Fizzling Out

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2017

As shown with Psyˇ¦s hit song, ˇ§Gangnam Style,ˇ¨ K-Pop (Korean Pop) music has been successful recently, not only in Asia but also in many other countries. K-Popˇ¦s current success largely stems from its ...

Won-Yong Oh
Joohyung Lee
Michelle Jin