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15/558C Hilmann Reinier: Cokeˇ¦s Coffee Challenge in China

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2015

Jim Coke had been a jack of all trades since his student days. A big dreamer, Coke knew that he was on the cusp of something big. A Hong Kong resident since 2010, he wanted to dominate the coffe...

Mary Han
Helena Hu