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15/559C India・s Alibaba: IndiaMART・s Network Effects

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2015

Dinesh Agarwal and Brijesh Agrawal (:DA & BA;) established IndiaMART with around US$1100 savings in 1996. By 2014, IndiaMART.com was :India・s largest online marketplace for Small & Medium Size Busines...

Abhishek Kathuria
W. H. Lo
13/537C More Is Not Always Better: Cybage・s Growth Strategy by Internal Focus

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2014

Headquartered in Pune, India, Cybage was one of the plethora of players in the Indian software and information technology (:IT;) services sector. Nevertheless, Cybage had enjoyed a double-digit growth...

Abhishek Kathuria
Elsha Yiu