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12/515C Tetra Pak versus Greatview: the Battle Beyond China

Product Type: Case

Functional Area: Economics & Business Policy, Strategy & General Management
Pub. Year: 2013

Tetra Pak, the worldˇ¦s largest manufacturer of aseptic packaging materials, is a typical market leader that faces growing challengers around the world and runs the risk of becoming embroiled in antitr...

Zhigang Tao
Rebecca Chung