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13/535C How Citi Successfully Implemented Community Engagement with Limited Resources

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2013

Citi Hong Kong (¡§Citi HK¡¨) achieves good results in community engagement with its US$1.5 million annual spending. From a quantitative perspective, its team of less than 5,000 employees performed 23,86...

Patrick Chau
Sammy Fung
W. H. Lo