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13/533C The Hong Kong Jockey Club: Transforming Customer Experience through Information Technology

Product Type: Case

Functional Area: Management of Information Systems
Pub. Year: 2013

For over 125 years, the Hong Kong Jockey Club (the Club) had been Hong Kongˇ¦s only organizer of horse races. Although it had made horse race betting a popular game in Hong Kong, its customers were agi...

Ali Farhoomand
Sander Paul Zwanenburg