CABC Homepage
New Customer | Sign In
List of Popular Cases Newly Released Cases Faculty of Business and Economics Institutional Users Home Site Map
Advanced Search
 
2 cases found
 
Ref No. Title Author(s)
14/552C Tower of Saviors or Toilet of Plagiarists? The Tale of a Mobile Game

Product Type: Case

Functional Area: Social Enterprises & Ethics, Strategy & General Management
Pub. Year: 2015

The case illustrates how Mad Head Limited ("Mad Head"), the developer of a smash hit mobile game, Tower of Saviors ("TOS"), became financially successful by imitating another well-known product on the...

Chris Corbishley
Yanfeng Zheng
12/523C Eco$ave, Can They Save the Planned Business?

Product Type: Case

Functional Area: Social Enterprises & Ethics, Strategy & General Management
Pub. Year: 2013

This case is primarily used for teaching students how to make reasonable decisions with regard to entrepreneurship or starting a business, regardless of whether they have any working experience. The i...

Yanfeng Zheng