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12/516C

Wal-Mart in China (2012)

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2012

In this updated case on Wal-Mart, the world¡¦s largest retailer, the company remains actively committed to rolling out and refining its Every Day Low Price (¡§EDLP¡¨) strategy across China, while making ...

Ali Farhoomand
Linda Holland Garrett