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11/493C ICICI Bankˇ¦s Credit Card: Journey to Asian Leadership

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2011

When ICICI, an Indian private bank entered the retail banking market in the 1990's with little technology infrastructure, capital and retail expertise, few had expected it to succeed. Public sector ba...

Arunaditya Sahay
Shilpi Jain
Vineet Kapoor