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11/477C Is Sony Turning Around?

Product Type: Case

Functional Area: Human Resource Management, Strategy & General Management
Pub. Year: 2011

Sony's traditional focus on its own technologies, instead of adopting the more commonly used standards that appeal to the larger consumers' taste, has trapped itself in the state of "Galapagos'-izatio...

Atsushi Sumi
Marcus Schuetz
Claudia H L Woo