CABC Homepage
New Customer | Sign In
List of Popular Cases Newly Released Cases Faculty of Business and Economics Institutional Users Home Site Map
Advanced Search
1 case found
Ref No. Title Author(s)
11/477C Is Sony Turning Around?

Product Type: Case

Functional Area: Human Resource Management, Strategy & General Management
Pub. Year: 2011

Sony's traditional focus on its own technologies, instead of adopting the more commonly used standards that appeal to the larger consumers' taste, has trapped itself in the state of "Galapagos'-izatio...

Atsushi Sumi
Marcus Schuetz
Claudia H L Woo