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11/492C PremiumSoft: Managing Creative People

Product Type: Case

Functional Area: Accounting & Control, Management of Information Systems, Strategy & General Management
Pub. Year: 2011

PremiumSoft had been a competitive player in the SQL software market for 10 years. Like many software companies, PremiumSoft's business model required that it continuously evolve its current successfu...

April Yu
Neale G. O'connor
Melissa Moi