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3 cases found
 
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12/505C Zero-Fee Tours: An Irresistible Bargain or a Sinkhole?

Product Type: Case

Functional Area: Economics & Business Policy, Strategy & General Management
Pub. Year: 2012

In early 2003, an outbreak of SARS in Hong Kong led to a plunge in inbound travel to the city. Many local travel agencies started hosting below-cost inbound tours, dubbed "zero-fee tours", for mainlan...

Wen Zhou
Penelope Chan
11/487C Coca-Cola and Huiyuan (B): Antitrust Barriers to Buying Top Chinese Brands

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2011

The Coca-Cola Company ("Coca-Cola") announced a plan in September 2008 to acquire China's biggest juice manufacturer, China Huiyuan Juice Group Limited ("Huiyuan"). This deal has triggered a public ou...

Ping Lin
Wen Zhou
Penelope Chan
11/486C Coca-Cola and Huiyuan (A): Antitrust Barriers to Buying Top Chinese Brands

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2011

The Coca-Cola Company ("Coca-Cola") announced a plan in September 2008 to acquire China's biggest domestic juice manufacturer, China Huiyuan Juice Group Limited ("Huiyuan"). This acquisition will boos...

Ping Lin
Wen Zhou
Penelope Chan