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17 cases found for : e-commerce
 
Ref No. Title Author(s)
17/585C Facebook: Facing Off Against Tencent

Product Type: Case

Functional Area: Business Model, Innovation, Strategy Growth Management
Pub. Year: 2017

Entering 2017, Tencent and Facebook are reinventing their business models in areas including social media, e-commerce, fintech, gaming, mobile, IoT and VR, among others. The case illustrates the advan...

Ali Farhoomand
Paul Lowry
Filip Ziolek
16/573C 15FEN: Finding The Blue Ocean in China¡¦s Fresh Food

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2016

15fen was the name Henry He gave his first business venture ¡V a neighborhood store in Guangdong province, China, which promised home delivery of a grocer order within 15 minutes. His inaugural slogan...

Kevin Zhou
Josephine Lau
15/561C The Internet of Things (IoT): Shaping the Future of E-commerce

Product Type: Case

Functional Area: Management of Information Systems, Production & Operations Management, Strategy & General Management
Pub. Year: 2015

Besides computers, tablets and mobile phones, what other items in your home could be connected to the internet? The answer might be far more than you imagine: refrigerators, cupboards, coffee machines...

Benjamin Yen
Yihong Yao
13/525C Tencent¡¦s Business Model

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2013

Tencent¡¦s business development has been nothing short of spectacular given its less-than-two decades of company history. From a handful of tech-oriented entrepreneurs to a Hong Kong-listed company of ...

Ali Farhoomand
Elsha Yiu
11/503C Yahoo: Relationship Crisis with Alibaba in China

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2011

In October 2005, Yahoo! Inc. ("Yahoo") formed a partnership with Alibaba Group Holding Limited ("Alibaba"), the country¡¦s biggest e-commerce firm. The company invested US$1 billion in Alibaba for a 40...

Zhigang Tao
Penelope Chan
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