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36 cases found for : Supply chain management
 
Ref No. Title Author(s)
16/578C Starbucks China: Managing Growth Through Innovation

Product Type: Case

Functional Area: Growth Management
Pub. Year: 2017

Starbucks has noted rapid growth in China, targeting 70% growth in three years. Although popular among a Chinese clientele, it is facing a number of internal and external challenges related to the Chi...

Ali Farhoomand
Filip Ziolek
16/573C 15FEN: Finding The Blue Ocean in Chinaˇ¦s Fresh Food

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2016

15fen was the name Henry He gave his first business venture ˇV a neighborhood store in Guangdong province, China, which promised home delivery of a grocer order within 15 minutes. His inaugural slogan...

Kevin Zhou
Josephine Lau
16/576C Opec Plastics: Growing with Vietnam

Product Type: Case

Functional Area: Economics & Business Policy, Strategy & General Management
Pub. Year: 2016

At the end of 2013, the leadership of Opec Plastics was pleased with their young companyˇ¦s growth to nearly $200 million in revenues.  They had goals to double that in two more years, but were uncerta...

Jack Suyderhoud
Tram T.H. Nguyen
15/562C Uniqlo: A Supply Chain Going Globa

Product Type: Case

Functional Area: Production & Operations Management, Strategy & General Management
Pub. Year: 2016

In less than 20 years, Uniqlo has become the leading fast-fashion retailer in Japan and a strong player in other Asian countries like China, Korea and Taiwan. Since 1998, the company has expanded sale...

Benjamin Yen
Davide Lentini
15/553C GT Nexus: Leader in Cloud Computing Supply Chain Management

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2015

GT Nexus was incorporated in 2000 and in 2013 became a leader in cloud-based supply-chain management solutions. Born as a technology platform dedicated to the shipping industry and in particular to fa...

Ali Farhoomand
Davide Lentini
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