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35 cases found for : Marketing strategy
 
Ref No. Title Author(s)
16/577C ZUJI: Finding a Winning Strategy

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2016

It was October 2015, Charlie Wong, CEO of Zuji Hong Kong told the media at the launch of Zuji・s new brand campaign :Search, Discover and Share; that he would like to see Zuji :become the Google for tr...

Kevin Zhou
Josephine Lau
15/560C e-Business Transformation in the Banking Industry: the Case of Citibank

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2015

Citibank reshaped its e-business program after the financial crisis of 2008, focusing on leveraging its geographical reach, rolling out global initiatives to maintain its leadership in treasury and tr...

Ali Farhoomand
Davide Lentini
13/537C More Is Not Always Better: Cybage・s Growth Strategy by Internal Focus

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2014

Headquartered in Pune, India, Cybage was one of the plethora of players in the Indian software and information technology (:IT;) services sector. Nevertheless, Cybage had enjoyed a double-digit growth...

Abhishek Kathuria
Elsha Yiu
13/531C Ina Food Industry (2): Marketing Strategies in a Deflationary Environment

Product Type: Case

Functional Area: Marketing
Pub. Year: 2013

Ina Food Industry Co. Ltd. (:Ina Food;) is situated in the city of Ina, Nagano Prefecture, and surrounded by the soaring mountains of the Japanese Alps. Hiroshi Tsukakoshi, Ina Food・s 75-year-old chai...

Mitsuru Misawa
09/450C Chongqing Peace Medical Corporation Ltd (B): Charting a Strategy in China's Rapidly Changing Health-Care Environment

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2009

Peace Medical Corporation Ltd ("Peace Medical"), headquartered in Chongqing, China, was founded in 2001 as a joint venture between the very large, state-owned Chongqing Medicine Company ("CMC"), which...

Michael J. Fratantuono
Zhuoran Li
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