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20 cases found for : Marketing management
Ref No. Title Author(s)
13/531C Ina Food Industry (2): Marketing Strategies in a Deflationary Environment

Product Type: Case

Functional Area: Marketing
Pub. Year: 2013

Ina Food Industry Co. Ltd. (ˇ§Ina Foodˇ¨) is situated in the city of Ina, Nagano Prefecture, and surrounded by the soaring mountains of the Japanese Alps. Hiroshi Tsukakoshi, Ina Foodˇ¦s 75-year-old chai...

Mitsuru Misawa
11/482C Strategic Performance Measurement of Suppliers at HTC

Product Type: Case

Functional Area: Accounting & Control, Production & Operations Management
Pub. Year: 2011

The case introduces students to the concept of supplier management with scorecard and other performance measures and the concept of Total Cost of Ownership The purpose of this case is to enhance the s...

Anne Wu
Neale G. O'connor
Shannon Anderson
Yu Chen
09/453C Foxconn V BYD (B): Strategic Approach to Intellectual Property Management in Emerging Markets

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2010

In May 2006, Foxconn International Holdings first discovered a trade secret leakage to BYD Company Limited through current and former employees. Despite successful conviction of four individuals invol...

Jiangyong Lu
Shangjin Wei
Yahong Li
Zhigang Tao
Penelope Chan
08/406C SONY ERICSSON: Marketing the Next Music Phone

Product Type: Case

Functional Area: Marketing
Pub. Year: 2008

Coming off its global success of marketing mobile handsets which featured embedded digital cameras, Sony Ericsson planned to launch a new series of handsets which featured digital music playback capab...

Qiu Cheng
Zane Moi
CSVS/110C WE Marketing Group: Building a Global Marketing and Communication Company in China

Product Type: Case, DVD

Functional Area: Strategy & General Management
Pub. Year: 2007

In 2005, a group of Hong Kong and mainland China-based executives from leading global advertising and marketing firms decided the Chinese advertising industry was ripe for a new model So in October th...

Ali Farhoomand
Kineta Hung
Grace Loo
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