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46 cases found for : Market research
 
Ref No. Title Author(s)
14/546C The GSK Scandal: When Questionable Global Practices Met Imperfect Institutions in Emerging Markets

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2014

China・s healthcare reforms in the 1980s left the country・s hospitals under-subsidized and its medical officials underpaid. Hospitals relied on the market or on profits generated from the provision of ...

Zhigang Tao
W. H. Lo
12/513C A Sought-After Visa For Entering China・s Electronic Payment Market and Strategies Beyond

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2014

Visa・s China strategy was challenged by the Chinese monopoly, China UnionPay Company (:CUP;), on all fronts after a few short cooperative years. Visa countered CUP・s competitions by scaling the disput...

Zhigang Tao
Elsha Yiu
Penelope Chan
13/533C The Hong Kong Jockey Club: Transforming Customer Experience through Information Technology

Product Type: Case

Functional Area: Management of Information Systems
Pub. Year: 2013

For over 125 years, the Hong Kong Jockey Club (the Club) had been Hong Kong・s only organizer of horse races. Although it had made horse race betting a popular game in Hong Kong, its customers were agi...

Ali Farhoomand
Sander Paul Zwanenburg
13/531C Ina Food Industry (2): Marketing Strategies in a Deflationary Environment

Product Type: Case

Functional Area: Marketing
Pub. Year: 2013

Ina Food Industry Co. Ltd. (:Ina Food;) is situated in the city of Ina, Nagano Prefecture, and surrounded by the soaring mountains of the Japanese Alps. Hiroshi Tsukakoshi, Ina Food・s 75-year-old chai...

Mitsuru Misawa
12/510C Haier in India: Building Presence in a Mass Market Beyond China

Product Type: Case

Functional Area: Marketing, Production & Operations Management, Strategy & General Management
Pub. Year: 2012

For Chinese corporation Haier Inc, the biggest seller of major appliances in the world, entering India as an emerging-market multinational is like having a double-edged sword. Its global presence give...

Nikhil Celly
Penny Lau
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