CABC Homepage
New Customer | Sign In
List of Popular Cases Newly Released Cases Faculty of Business and Economics Institutional Users Home Site Map
Advanced Search
 
Topic Index
Main Index
Marketing
Brand building
International marketing
Market research
Marketing management
Marketing strategy
Industry & Company Index
Most Popular Cases
Newly Released Cases
SME Cases Series
China Cases Series
India Cases Series
IT Industry Transformation Series
Cases in Chinese
Cases in Other Languages
Project SARS Rebound
34 cases found for : International marketing
 
Ref No. Title Author(s)
14/546C The GSK Scandal: When Questionable Global Practices Met Imperfect Institutions in Emerging Markets

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2014

China¡¦s healthcare reforms in the 1980s left the country¡¦s hospitals under-subsidized and its medical officials underpaid. Hospitals relied on the market or on profits generated from the provision of ...

Zhigang Tao
W. H. Lo
13/531C Ina Food Industry (2): Marketing Strategies in a Deflationary Environment

Product Type: Case

Functional Area: Marketing
Pub. Year: 2013

Ina Food Industry Co. Ltd. (¡§Ina Food¡¨) is situated in the city of Ina, Nagano Prefecture, and surrounded by the soaring mountains of the Japanese Alps. Hiroshi Tsukakoshi, Ina Food¡¦s 75-year-old chai...

Mitsuru Misawa
10/443C Birla #1: The ¡§Unknown¡¨ Global Indian Conglomerate

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2010

Established in 1857, the Birla Group has developed into one of the largest conglomerates in India. The firm has invested in a wide range of industries, including textiles, cement, tea, sponge iron and...

Venkat Subramanian
Richard Farmer
09/446C Gold Peak Electronics: R&D Globalisation from East to West

Product Type: Case

Functional Area: Human Resource Management, Management of Information Systems, Production & Operations Management, R&D Globalization Strategy and General Management, Strategy & General Management
Pub. Year: 2009

Globalisation has prompted a new trend of cross-border acquisitions from the East to the West. Fuelled by non-traditional motivations, Asian companies are acquiring respected and well-established West...

Kuldeep Kumar
Maya Kumar
08/406C SONY ERICSSON: Marketing the Next Music Phone

Product Type: Case

Functional Area: Marketing
Pub. Year: 2008

Coming off its global success of marketing mobile handsets which featured embedded digital cameras, Sony Ericsson planned to launch a new series of handsets which featured digital music playback capab...

Qiu Cheng
Zane Moi
2 3 4 5 6 7 [Next >>]