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330 cases found for : General management
 
Ref No. Title Author(s)
16/573C 15FEN: Finding The Blue Ocean in Chinaˇ¦s Fresh Food

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2016

15fen was the name Henry He gave his first business venture ˇV a neighborhood store in Guangdong province, China, which promised home delivery of a grocer order within 15 minutes. His inaugural slogan...

Kevin Zhou
Josephine Lau
16/579C The Toshiba Accounting Scandal: How Corporate Governance Failed

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2016

This case presents a comprehensive overview of the Toshiba accounting scandal. It examines how the accounting irregularities in evidence at Toshiba spread from a relatively minor case of accounting mi...

Mitsuru Misawa
16/576C Opec Plastics: Growing with Vietnam

Product Type: Case

Functional Area: Economics & Business Policy, Strategy & General Management
Pub. Year: 2016

At the end of 2013, the leadership of Opec Plastics was pleased with their young companyˇ¦s growth to nearly $200 million in revenues.  They had goals to double that in two more years, but were uncerta...

Jack Suyderhoud
Tram T.H. Nguyen
16/577C ZUJI: Finding a Winning Strategy

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2016

It was October 2015, Charlie Wong, CEO of Zuji Hong Kong told the media at the launch of Zujiˇ¦s new brand campaign ˇ§Search, Discover and Shareˇ¨ that he would like to see Zuji ˇ§become the Google for tr...

Kevin Zhou
Josephine Lau
16/572C Dieselgate ˇV Heavy Fumes Exhausting the Volkswagen Group

Product Type: Case

Functional Area: Production & Operations Management, Social Enterprises & Ethics, Strategy & General Management
Pub. Year: 2016

At the end of September 2015, Matthias Mueller stepped in as CEO for the Volkswagen Group, days after Martin Winterkorn resigned over the biggest automotive emissions scandal the world had ever seen. ...

Marcus Schuetz
Claudia H L Woo
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