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222 cases found for : Customer relationship management
 
Ref No. Title Author(s)
16/578C Starbucks China: Managing Growth Through Innovation

Product Type: Case

Functional Area: Growth Management
Pub. Year: 2017

Starbucks has noted rapid growth in China, targeting 70% growth in three years. Although popular among a Chinese clientele, it is facing a number of internal and external challenges related to the Chi...

Ali Farhoomand
Filip Ziolek
17/593C Wealthfront: Buried or Breakthrough? The Story of a Robot Investment Advisory Company

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2017

The case describes how Wealthfront, a financial technology (ˇ§Fintechˇ¨) start-up, aims to disrupt the financial advisory field with a novel approachˇXfully automated robot advisers. The core value intro...

Yanfeng Zheng
16/586C Interest-rate Swap Offered by Sumitomo-Mitsui Bank: Was This for Hedging or Speculation?

Product Type: Case

Functional Area: Finance & Investments
Pub. Year: 2017

Sumitomo-Mitsui Bank (the Bank) was found not to have breached its duty of explanation when an interest-rate swap agreement had been executed between the Bank and a customer (the Company), under...

Mitsuru Misawa
16/579C The Toshiba Accounting Scandal: How Corporate Governance Failed

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2016

This case presents a comprehensive overview of the Toshiba accounting scandal. It examines how the accounting irregularities in evidence at Toshiba spread from a relatively minor case of accounting mi...

Mitsuru Misawa
15/566C A Popular HR Chief Burned to Death: People Management Dynamics at the Indian Subsidiary of Suzuki Ltd

Product Type: Case

Functional Area: Human Resource Management
Pub. Year: 2016

Senior management and human resource professionals in MNCs may inadvertantly cause disaster due to their indifference towards regional human resource and cross-cultural issues. Maruti-Suzuki India Lim...

Debi S. Saini
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