CABC Homepage
New Customer | Sign In
List of Popular Cases Newly Released Cases Faculty of Business and Economics Institutional Users Home Site Map
Advanced Search
Topic Index
Main Index
Management of Information Systems
Business process redesign
Customer relationship management
IT Infrastructure
IT Strategy
Knowledge management
Supply chain management
Industry & Company Index
Most Popular Cases
Newly Released Cases
SME Cases Series
China Cases Series
India Cases Series
IT Industry Transformation Series
Cases in Chinese
Cases in Other Languages
Project SARS Rebound
222 cases found for : Customer relationship management
Ref No. Title Author(s)
16/578C Starbucks China: Managing Growth Through Innovation

Product Type: Case

Functional Area: Growth Management
Pub. Year: 2017

Starbucks has noted rapid growth in China, targeting 70% growth in three years. Although popular among a Chinese clientele, it is facing a number of internal and external challenges related to the Chi...

Ali Farhoomand
Filip Ziolek
17/593C Wealthfront: Buried or Breakthrough? The Story of a Robot Investment Advisory Company

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2017

The case describes how Wealthfront, a financial technology (ˇ§Fintechˇ¨) start-up, aims to disrupt the financial advisory field with a novel approachˇXfully automated robot advisers. The core value intro...

Yanfeng Zheng
16/586C Interest-rate Swap Offered by Sumitomo-Mitsui Bank: Was This for Hedging or Speculation?

Product Type: Case

Functional Area: Finance & Investments
Pub. Year: 2017

Sumitomo-Mitsui Bank (the Bank) was found not to have breached its duty of explanation when an interest-rate swap agreement had been executed between the Bank and a customer (the Company), under...

Mitsuru Misawa
16/579C The Toshiba Accounting Scandal: How Corporate Governance Failed

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2016

This case presents a comprehensive overview of the Toshiba accounting scandal. It examines how the accounting irregularities in evidence at Toshiba spread from a relatively minor case of accounting mi...

Mitsuru Misawa
15/566C A Popular HR Chief Burned to Death: People Management Dynamics at the Indian Subsidiary of Suzuki Ltd

Product Type: Case

Functional Area: Human Resource Management
Pub. Year: 2016

Senior management and human resource professionals in MNCs may inadvertantly cause disaster due to their indifference towards regional human resource and cross-cultural issues. Maruti-Suzuki India Lim...

Debi S. Saini
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 [Next >>]