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8 cases found
 
Ref No. Title Author(s)
07/363C Acquisition and Consolidation: The Evolution of Tsingtao Brewery

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2007

China¡¦s rapid economic development since the late 1990s makes it one of the most appealing places for international investors. The Chinese beer industry has tempted nearly every big multinational brew...

Zhigang Tao
Li Dongya
07/318C

Carrefour China: Maintaining its Past Glory or Drowning in the Sea of Competition?

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2007

Since the first Carrefour outlet opened in China in 1995, the company made outstanding achievements in the Chinese retailing market. In 1999, it is ranked as the third-largest Chinese retailer and sec...

Zhigang Tao
Isabella Chan
Li Dongya
07/319C Future of Avon China: Direct Sales, Retail Sales or Both

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2007

On 9 April 2005, the leading global direct-sales cosmetics company, Avon, gained exclusive rights from the Chinese government to test the direct-selling model in China. This provided Avon a rare oppor...

Zhigang Tao
Isabella Chan
Li Dongya
06/282C

L'Oreal: Expansion in China

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2006

The world's leading cosmetics companies are competing with¡Xand buying¡Xlocal cosmetics firms for a share of China's vanity cash. French cosmetics giant L'Oreal is grabbing a major share of the Chinese ...

Zhigang Tao
Li Dongya
05/250RN China Cosmetics Industry 2005

Product Type: Research Note

Functional Area: Economics & Business Policy, Marketing, Strategy & General Management
Pub. Year: 2005

With a population of 1.3 billion people and a booming economy, China's cosmetic industry is one of the most promising worldwide. This emerging market is especially attractive for foreign investors dea...

Zhigang Tao
Li Dongya
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