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8 cases found
 
Ref No. Title Author(s)
16/573C 15FEN: Finding The Blue Ocean in Chinaˇ¦s Fresh Food

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2016

15fen was the name Henry He gave his first business venture ˇV a neighborhood store in Guangdong province, China, which promised home delivery of a grocer order within 15 minutes. His inaugural slogan...

Kevin Zhou
Josephine Lau
16/577C ZUJI: Finding a Winning Strategy

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2016

It was October 2015, Charlie Wong, CEO of Zuji Hong Kong told the media at the launch of Zujiˇ¦s new brand campaign ˇ§Search, Discover and Shareˇ¨ that he would like to see Zuji ˇ§become the Google for tr...

Kevin Zhou
Josephine Lau
12/509RN Future of Chinaˇ¦s Manufacturing: The Woes & Triumphs

Product Type: Research Note

Functional Area: Economics & Business Policy, Finance & Investments
Pub. Year: 2012

Driving China's rapid economic growth were the country's exports, valued at US$1,897 billion in 2011, a solid 26% of the country's gross domestic product ("GDP"). Between 2001 and 2011, China's GDP ha...

Ali Farhoomand
Josephine Lau
09/461C Dragonfly Therapeutic Retreats: Crafting a Winning Proposition

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2010

Georgie Yam arrived in Shanghai in the heat of summer in 2001. He was there on a mission: to develop the market and establish a distribution network for a German hair-care products manufacturer. Soon ...

Gilbert Wong
Saimond Ip
Josephine Lau
09/442C Dragonfly Therapeutic Retreat: Creating an Affordable Indulgence

Product Type: Case

Functional Area: Marketing, Production & Operations Management, Strategy & General Management
Pub. Year: 2009

Georgie Yam went to Shanghai in 2001 as consultant for a German hair-care product line. Being a massage enthusiast, he quickly spotted a gap in the city's spa market for a value-for-money relaxation p...

Gilbert Wong
Po Chung
Josephine Lau
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