CABC Homepage
New Customer | Sign In
List of Popular Cases Newly Released Cases Faculty of Business and Economics Institutional Users Home Site Map
Advanced Search
 
Topic Index
Industry & Company Index
Most Popular Cases
Newly Released Cases
SME Cases Series
China Cases Series
India Cases Series
IT Industry Transformation Series
Cases in Chinese
Cases in Other Languages
Project SARS Rebound
Advanced Search

Make your search by the search criteria below.
Use fewer fields if your search yield zero results.

Keyword:
Title:
Author:
Publication Year:
Submit  Reset
1 case found
 
Ref No. Title Author(s)
06/279RN The Changing Face of the Indian Television Industry: 2006

Product Type: Research Note

Functional Area: Marketing, Production & Operations Management
Pub. Year: 2006

Television in India has been around for just over four decades. For the first 17 years, transmission was restricted to black and white, and sale figures of television sets were minimal. The liberalisa...

Jim Laurie
Kavita Sethi