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13 cases found
 
Ref No. Title Author(s)
09/463C Viagra in China: A Prolonged Battle over Intellectual Property Rights

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2010

In April 1998, Pfizer Inc ("Pfizer") launched Viagra, a prescription drug for treating erectile dysfunction, in the US and Europe with huge success. However, its market entry into China was met with a...

Jiangyong Lu
Shangjin Wei
Yahong Li
Zhigang Tao
Penelope Chan
09/453C Foxconn V BYD (B): Strategic Approach to Intellectual Property Management in Emerging Markets

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2010

In May 2006, Foxconn International Holdings first discovered a trade secret leakage to BYD Company Limited through current and former employees. Despite successful conviction of four individuals invol...

Jiangyong Lu
Shangjin Wei
Yahong Li
Zhigang Tao
Penelope Chan
09/452C Foxconn V BYD (A): Commercial Espionage or Learning by Hiring?

Product Type: Case

Functional Area: Human Resource Management, Strategy & General Management
Pub. Year: 2010

Foxconn International Holdings is the world's largest contract manufacturer of mobile phones. BYD Company Limited entered the market in 2003 and has pursued a learning-by-hiring strategy by actively r...

Jiangyong Lu
Shangjin Wei
Yahong Li
Zhigang Tao
Penelope Chan
09/439C Sanlu's Melamine-Tainted Milk Crisis in China

Product Type: Case

Functional Area: Marketing, Production & Operations Management, Social Enterprises & Ethics, Strategy & General Management
Pub. Year: 2009

On 12 September 2008, Sanlu Group, the biggest producer of milk powder in China, rocked the country when it admitted that its infant formula had been contaminated with the toxic chemical melamine. Chi...

Jiangyong Lu
Zhigang Tao
Claudia H L Woo
09/422C Mattel's Strategy after its Recall of Products Made in China

Product Type: Case

Functional Area: Production & Operations Management, Strategy & General Management
Pub. Year: 2009

In the summer of 2007, Mattel, the largest toymaker in the US, made several recalls of products that had been made in China. The recalls led not only to a sharp reduction in Mattel's sales but also to...

Jiangyong Lu
Yu Linhui
Zhigang Tao
Grace Loo
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