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12 cases found
 
Ref No. Title Author(s)
07/320C

Hong Kong Disneyland: Where is the Magic?

Product Type: Case

Functional Area: Marketing
Pub. Year: 2007

Hong Kong Disneyland was the Walt Disney Company's third international theme park outside America, after Tokyo and Paris. From conception to opening, the government joint venture was subjected to the ...

Bennett Yim

Josephine Lau
07/332C Shanghai Tang: The First Global Chinese Luxury Brand?

Product Type: Case

Functional Area: Marketing
Pub. Year: 2006

When he created Shanghai Tang in 1994, Hong Kong businessman David Tang intended to launch China's first bona-fide luxury brand. In the first few years, Tang's flamboyant, cross-cultural style and tie...

Bennett Yim
Monica Park
06/310C Promoting Healthcare Tourism in India

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2007

A joint study by the Confederation of Indian Industries and McKinsey forecasted the potential of healthcare tourism to amount to US$2.2 billion by 2010. The Indian Government's growing awareness of th...

Bennett Yim
Amy Tang
07/321C Ocean Park: In the Face of Competition from Hong Kong Disneyland

Product Type: Case

Functional Area: Marketing
Pub. Year: 2007

In April 2006, Ocean Park, Hong Kong's only home-grown theme park, launched a syndicated loan to raise HK$4.1 billion for a master plan to revamp the Park. The master plan represented the Park's strat...

Bennett Yim
Grace Loo
06/277C Jewellworld.com: A Jewellery Industry B2B Portal

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2006

Jewellworld.com was established in April 2000 to take advantage of the business opportunity presented by the Internet. Participating in Jewellworld.com's B2B platform was like participating in a virtu...

Bennett Yim
Andrew Lee
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